Strategy
Hours saved with AI rarely reach profit if the process stays the same
BCG's own survey shows AI-leading industrial firms growing revenue more than twice as fast as laggards from 2022 to 2025. Hours saved call for a new process.
Sales
What separates leadership's priorities from what customers value
A seven-year study published in Harvard Business Review found, at the vast majority of companies, no relationship, or even an inverse one, between leadership's priorities and the value measured among customers. The authors trace the gap to decisions driven by intuition, a recent episode or a competitor's move, and show how to measure before investing.
Artificial Intelligence
Has AI improved your bottom line? Only 37% say yes
NewsletterA Jogada
Read the move before it becomes a headline.
The strategic reading of what is changing competition between companies, with the move to put into practice.
Done. Check your inbox to confirm.On the board this week
The latest analyses, every desk, in order of publication.
DateDeskStoryRead
StrategyHours saved with AI rarely reach profit if the process stays the same5 minSalesWhat separates leadership's priorities from what customers value6 minArtificial IntelligenceHas AI improved your bottom line? Only 37% say yes5 minStrategyLeadership attention needs a budget too5 minEconomyYour direct supplier doesn't reveal who your operation truly depends on4 minStrategyIn just over three decades, 62% of US giants lost the top spot in their sector4 minStrategyThe cheapest item on your list could halt the entire plant5 minArtificial IntelligenceYour next visitor may be an AI agent, not a person4 minData71% in the cloud, 6% in big data: the blind spot of Brazilian firms4 minSales53% of consumers already use AI to shop. Does your brand show up?5 minEconomyWorld Bank sees commodities 23% pricier. Did your budget plan for it?4 minPublic sectorSicx: Brazil starts building an e-commerce for public procurement5 minEssential reading
Long reads on how we think about strategy, perception and data.
Sales
What separates leadership's priorities from what customers value
A seven-year study published in Harvard Business Review found, at the vast majority of companies, no relationship, or even an inverse one, between leadership's priorities and the value measured among customers. The authors trace the gap to decisions driven by intuition, a recent episode or a competitor's move, and show how to measure before investing.
Strategy
Hours saved with AI rarely reach profit if the process stays the same
BCG's own survey shows AI-leading industrial firms growing revenue more than twice as fast as laggards from 2022 to 2025. Hours saved call for a new process.
All articles
Strategy
Hours saved with AI rarely reach profit if the process stays the same
BCG's own survey shows AI-leading industrial firms growing revenue more than twice as fast as laggards from 2022 to 2025. Hours saved call for a new process.
Sales
What separates leadership's priorities from what customers value
A seven-year study published in Harvard Business Review found, at the vast majority of companies, no relationship, or even an inverse one, between leadership's priorities and the value measured among customers. The authors trace the gap to decisions driven by intuition, a recent episode or a competitor's move, and show how to measure before investing.
Artificial Intelligence
Has AI improved your bottom line? Only 37% say yes
Nearly 90% of respondents say their company uses AI, few see it in results. McKinsey says the mistake is starting with the tool, without a clear target.
Strategy
Leadership attention needs a budget too
A large bank began choosing projects by execution capacity and saw its delivery rate rise from under half to more than 80%. BCG partners argue that people, technology and leadership time call for the same rigor applied to capital.
Economy
Your direct supplier doesn't reveal who your operation truly depends on
In 2000, no economy held more than 28% of world value added in any manufacturing industry. By 2024, China held 37% to 47% in five, the OECD says.
Strategy
In just over three decades, 62% of US giants lost the top spot in their sector
US market giants now hold the top spot longer, yet most eventually drop out. Long stability can be real advantage or just the calm before a shift.
Strategy
The cheapest item on your list could halt the entire plant
Measuring supply risk by spend hides the real danger: cheap materials with no substitute, controlled by a handful of players, that can halt a line.
Artificial Intelligence
Your next visitor may be an AI agent, not a person
With access to the user's email and bank account, assistants from major AI labs book and close purchases. The decision remains human, but the first reading of the offer is starting to fall to the machine.
Data
71% in the cloud, 6% in big data: the blind spot of Brazilian firms
In OECD data, 6.1% of Brazilian firms use big data analytics, against 37.7% on the OECD average, while cloud already reaches 70.6% of them in Brazil.
Sales
53% of consumers already use AI to shop. Does your brand show up?
Over half of consumers used AI to shop in the past three months. Brands missing from the machine's answer may drop out before a seller ever talks to the buyer.
Economy
World Bank sees commodities 23% pricier. Did your budget plan for it?
The World Bank projects a 23% rise in commodity prices in 2026, led by energy and metals. Firms that skip reviewing contracts and pricing may absorb the gap.
Public sector
Sicx: Brazil starts building an e-commerce for public procurement
Brazil's Management Ministry opened a call for donated technology to build Sicx. Suppliers of standardized goods should get ready to sell as in e-commerce.
Cybersecurity
Does your board know what a cyberattack costs the company?
Two NIST drafts move cybersecurity out of the IT room and onto the desk of those who decide, with risk measured in money, mission and reputation.
Positioning
More traffic won't fix weak positioning. It only spreads the weakness
Traffic amplifies what already exists. If the market reads you as ordinary, more budget only spreads that reading to more people.
No article matches this search.
Newsletter
Read the move before it becomes a headline.
A Jogada, the Brutalit blog newsletter: the reading of the week, the number that matters and the move to put into practice. For founders, directors and executives.
Done. Check your inbox to confirm.