Positioning
More traffic won't fix weak positioning. It only spreads the weakness
Traffic amplifies what already exists. If the market reads you as ordinary, more budget only spreads that reading to more people.
Positioning
How the market sees the company: narrative, brand and reputation, executive communication and presence.
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Newsletter
Read the move before it becomes a headline.
A Jogada, the Brutalit blog newsletter: the reading of the week, the number that matters and the move to put into practice. For founders, directors and executives.
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