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A seven-year study published in Harvard Business Review found, at the vast majority of companies, no relationship, or even an inverse one, between leadership's priorities and the value measured among customers. The authors trace the gap to decisions driven by intuition, a recent episode or a competitor's move, and show how to measure before investing.
Over half of consumers used AI to shop in the past three months. Brands missing from the machine's answer may drop out before a seller ever talks to the buyer.
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The strategic reading of what is changing competition between companies, with the move to put into practice.
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